“We want to create a brand which has international importance. I believe this product has the power to become the sweet ambassador of Arabia born in Dubai,” Johann George Hochleitner, the man behind the idea, was quoted as saying by Abu Dhabi’s The National.

http://www.ndtv.com/convergence/ndtv/story.aspx?id=NEWEN20080069839&ch=10/23/2008%205:30:00%20PM

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